Acronyms are everywhere, and if you work in or with a digital agency, you’re likely bombarded by them day in and day out. Emails sent from strategists asking about your KPIs for the year, letters appended to your project manager’s name, requests from marketing for your CRM details ... the acronym soup goes on and on. The goal of this session is to equip attendees with knowledge of basic terms used in the industry and the correct ways to use them! You will walk away empowered, and ready to talk shop with your co-workers and clients. We’ll also share a number of resources for attendees to review after they’ve left the camp.

Topics Covered:

  • Acronym Definitions

    • Marketing / Strategy acronyms

    • Project Management acronyms

    • Development acronyms

    • Business acronyms

  • Commonly misused/overused acronyms

  • Acronyms with multiple meanings

  • Terms mistaken for acronyms

  • Acronym Best Practices

    • Emails

    • Chats

    • Conversations