Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.

 

Takeaways:

  • How to use Google Tag Manager

  • Common approaches to tracking website interactions using Events for Google Analytics¬†

    • Webform submissions

    • File downloads

    • Offsite link clicks

    • Embedded video interactions

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