The ultimate goal of a business is to increase their customers and the corporate website plays an important role in this process. Customer growth requires the lead generation and increased conversions. Higher numbers of web visits generate more leads - so this is a basic starting point in your business strategy to increase customers.

Many organizations use Drupal to build their websites today. It is essential for developers and marketers to have a basic understanding of increasing traffic to a Drupal website. This session will explore this topic in more detail.