There's an old adage: If you can't measure it, you can't improve it.

This holds true for your Drupal site, so let's take some time to ensure you have the right tools in place for success. In this session we'll review best practices for modules, content strategy, and site setup to enable you to measure success and user behaviors on your site. We'll use Google Tag Manager and Google Analytics Universal Analytics for our example tracking, but the concepts could be applied to other measurement systems, such as Google's new App+Web implementation.