Depending on the needs of your organization, taking advantage of RSS (Really Simple Syndication) feeds to automate your newsletter campaigns can be a simple way to increase traffic to your blog, especially if you don’t want to pay for a fancy marketing automation tool. During this session we will discuss the basics behind building out automated newsletter campaigns in RSS-compatible email marketing tools such as Mailchimp. While RSS feeds can be applied to any CMS, we found that the feed export functionality in the Drupal Views module served as a great data source for our own RSS implementation on the DesignHammer website. An advanced level of marketing knowledge is not a prerequisite for this session, it is open to anyone and everyone who is interested in learning how to apply a common technology to drive new traffic to their website, especially those with a limited marketing budget..


After this session, attendees will have learned how to generate an RSS feed that pulls data from their Drupal blog, how to build an RSS-readable email template in Mailchimp, and how to schedule recurring campaigns. Thanks to RSS tech, automating your email marketing campaigns can be simpler than you think.