Google’s Universal Analytics (UA) will reach its end of life on July 1st, 2023. This will open the door to the new and improved Google Analytics 4 (GA4), which brings in a new data model, as well as a plethora of new features.

In this session, we will explore:

  • The GA4 Data Model
  • UA vs GA4
  • Measure web vitals in GA4

By the end of this session, you will understand how GA4 works under the hood. This knowledge will empower you to effectively implement GA4 on your website and use it to measure the performance of each page, which will help you make data-driven decisions to improve the user experience and increase conversions.