Content Strategy

The search world is all about social graphing today.  Just look at Google's quick results sidebar when you search for a local business.  You see a picture of the business, rating/reviews, hours, menu and more.  Structured SEO data can help you define and shape what is shown about your site on search results.

This talks is intended to help people understand how to apply Structured data to a website and then implement this with a minimum of technical skill. 

You manage a site for an organization which can be broken down into smaller groups; individual "microsites", each a little website unto itself, having members, menus, content, taxonomy, etc. This could be departments within a large government or corporate entity or a site for fans of certain bands, authors, and you want to keep each site siloed off from the rest (while still being able to show aggregate lists of all groups’ microsites).

Content! It’s everywhere! It’s displayed on websites and in apps. It’s streamed to smartphones, televisions, and watches. It’s heard on podcasts, read aloud by voice assistants, and explored in immersive, three-dimensional virtual realities. With so many platforms, how can you keep pace with the rapidly changing landscape of digital experiences and content distribution?

In this session, you’ll learn how media companies, publishers, universities, and nonprofits are thriving by adopting platforms built for the future of content. We’ll talk about: