Content Strategy

This presentation will explore the lessons learned while building and maintaining the Schema.org Blueprints module for Drupal.  The lessons learn include…

• What are the common and important content models and relationships provided Schema.org?
• What lesser-known Drupal modules can help build a better content model and content authoring experience? 
• What is the best approach for building a website using the Schema.org Blueprint module?
   

This presentation is for anyone who has created a website using Drupal and is interested in discovering a standardized, simpler, and faster way to model and build a website's content and information architecture. 

Depending on the needs of your organization, taking advantage of RSS (Really Simple Syndication) feeds to automate your newsletter campaigns can be a simple way to increase traffic to your blog, especially if you don’t want to pay for a fancy marketing automation tool. During this session we will discuss the basics behind building out automated newsletter campaigns in RSS-compatible email marketing tools such as Mailchimp.

Have you or your organization fallen victim to one of the classic website blunders? Was it organization by board member, stock photo syndrome, design by committee, vanishing volunteer web developer, or something else? We will discuss 10 classic website blunders we have witnessed that rendered potentially successful projects ineffective engagement tools, and tell you how to avoid them.

Takeaways:

Accessibility is essential for marketers that want to create high-quality content and not exclude people from using their products and services. If you’re in charge of your team’s marketing, you have a lot of things to cover between keeping it up to date, entering and managing content, and making sure it's all accessible.

As part of an inclusive content strategy, how accessible is your social media?

In this session, we'll be learning about Facebook's Open Graph protocol, a series of meta tags which define how your URLs will appear when shared on Facebook's platforms. To test this, we will also take a quick look at Facebook's Sharing Debugger tool.

Consisting of a show and tell of a selection of large and small site installations from various departments, schools and colleges at the University of Georgia, panelists including back end and front end developers, public relations experts, librarians, and web coordinators  will share their ship's timeline with Drupal versions and examples from the past, present and future.

Getting it Done with Strategy

Accessibility is more than code, it’s more than UX, it’s also a vital part of your marketing strategy. In this session, we’ll talk about ways to talk about accessibility that showcase it’s value to your stakeholders. 

We’ll touch on:

• ROI -  metrics show accessibility is good for business.

• UX - how many of your non-disabled users aren’t converting? 

• SEO - get more out of your marketing budget!

• Legal - it’s real and really important.

In this session we'll review best practices for modules, content strategy, and site setup to enable you to measure success and user behaviors on your site.

Google Analytics is a nearly ubiquitous analytics tool for websites, and implementing it in Drupal is simple. However, if you are not selling website advertising or running an ecommerce website, it does a poor job of providing actionable metrics of website performance. You could extend Google Analytics with Events, but this generally required a developer to implement custom JavaScript events or adjust. With the advent of Google Tag Manager, non-developers and Site Builders can configure and update custom event tracking for Google Analytics to improve the relevance of their metrics.